Expect to see more cops than usual on the roads over the next few weeks.
Operation Zero Tolerance kicks off Friday throughout Georgia.
“This is the time of year when you have a lot of holiday parties, and get-togethers where alcohol is a mainstay and we don’t want people to do away with that. We just want them to plan ahead, designate a driver, get a hotel room,” says Harris Blackwood, with the Governor's Office of Highway Safety.
Anyone with a blood alcohol content above .08 percent is considered intoxicated in Georgia. First time offenders can face up to a year in prison and a fine of at least $300.
“There are too many ways to get home safely. If you don’t do that, you get to check into a motel with great bars and the food isn’t that good,” says Blackwood.
He is, of course, referring to prison bars.
Blackwood says there were nearly 44,000 crashes in Georgia during the 2013 Christmas season.
Eighteen people died from crashes linked to impaired drivers.
Drunk driving remains a national problem. In December 2012, 830 people nationwide were killed in crashes involving at least one impaired driver.
On average, 31 percent of all crash fatalities in the U.S. are alcohol-related, but on Christmas 2012, that number rose to 36 percent.