Former CNN Executives Start Marketing Firm | WABE 90.1 FM

Former CNN Executives Start Marketing Firm

Atlanta, GA – Three former CNN executives have formed a new marketing and promotion company in Atlanta.
Springboard Creative Inc., at 1160 14th Place, specializes in advertising, promotion and programming for cable and broadcast television stations and networks. Current clients include Turner Broadcasting Systems Inc. of Atlanta, Cox Communications Inc. (NYSE: COX) of Atlanta, Mass Transit Network International of Atlanta and KCPQ-TV in Seattle.
The company was formed by Rick Salcedo, Mark Ogden and Danny Sullivan.
Salcedo, the creative director at Springboard, was the senior vice president for marketing and creative services at CNN and head of the network's on-air promotion and marketing from 1990 until he left the network early last year. He was responsible for introducing the voice of James Earl Jones to CNN.
Ogden, the executive producer for Springboard, supervised the on-air promotion group at CNN, helped create The Airport Network for CNN and worked on the development of the weekly documentary series "CNN Presents." Ogden also has worked as a writer and producer for CBS Cable in New York, director of on-air promotions for HBO and director of programming for Turner Private Networks.
Sullivan, the managing director of Springboard, was director of operations for CNN Promotions and director of consumer marketing for CNN Interactive. He also has worked as manager of operations for the network advertising and promotion department at NBC in New York.