The old General Motors Doraville plant along Interstate 285 near Peachtree Industrial Boulevard is mostly gone and a new development at the site is taking shape.
The Integral Group is part of the team leading the development, which includes Third Rail Studios as the anchor for a new media complex, called Assembly, after the old factory it’s replacing.
Project Executive with Integral Eric Pinckney explained during an interview on “A Closer Look” how developers sold Third Rail on the project.
“It’s in close proximity to Buckhead, which is where the actor and movie types like to sleep and hang out before and after their work, so it’s a great location.”
Pinckney said there was also an additional benefit for the movie studio at the site.
“There’s a building that exists, which is easier to renovate than to start from scratch.”
Even with the addition of Third Rail and the studio’s option to double its 7 acres to 14 acres, there’s still more than 30 acres available for additional development.
“We do intend for the first phase to bring in retail that would serve the people that are working in the studio. So they’ll be tons of coffee, tons of places to eat and the type of industries that serve people who are filming, building sets and creating these environments.”
Pinckney said there’s a lot of interest from prospective tenants who are interested in a location near a movie studio.
Third Rail is starting construction on its new facility on time and could be open for business as soon as early 2016. The supporting film and TV industries and retailers are scheduled to begin opening later next year.
WABE’s April Williams, Rose Scott and Denis O’Hayer contributed to this report.