James Quincey becomes the new CEO at the Coca-Cola Company May 1. As he replaces Muhtar Kent, he faces a myriad of challenges.
But according to the Atlanta Business Chronicle, industry watchers say Quincey is up for the challenge. They say he understands the need to invest in a broad portfolio of products beyond sparkling beverages. The company is now focusing on low- and no-calorie products. That product mix is expected to focus on coffee, teas, juice and water drinks.