Major Atlanta-based companies are gearing up for the Super Bowl this Sunday, when the Atlanta Falcons face the New England Patriots.
Companies like SunTrust Bank are encouraging their employees to wear Falcons jerseys or red and black in support of the city's team.
Susan Johnson is SunTrust's chief marketing officer.
"If you go to any of our banking centers you're going to see a lot of black and red," Johnson said. "We got balloons, we got posters, we got rally towels. This is our hometown team and we're really proud."
Children's Healthcare of Atlanta is also going red and black.
"The Atlanta Falcons have always been big supporters of Children's," says Shannon King. "So our employees are obviously thrilled to return the favor and show their own team support."
UPS officials say employees at its global headquarters in Atlanta will also be decked out.
And although Home Depot held its pep rally last Friday, company officials say employees have been wearing Falcons gear all week.