natural hair | WABE 90.1 FM

natural hair

Miko Branch, co-founder and CEO of Miss Jessie’s Original, a hair care company with products dedicated to women with curly and afro textured hair, talks about becoming a pioneer and what she’s learned after over a decade in the hair care business.
Eboni Lemon / WABE

Monday on "Closer Look with Rose Scott and Jim Burress":

A pickup truck moves by the main entrance to the General Motors plant in Doraville, Ga. Monday November 21, 2005.
Gene Blythe / AP Photo

Tuesday on "Closer Look with Rose Scott and Jim Burress":

Courtesy of Colour co-founder, Debra Shigley

Over the last few years more women of color have started wearing their hair in its natural state.

And it's had an impact on the hair care industry – including on the sale of relaxers, which consumer researching group Mintel says have dropped nearly 20 percent since 2013.

The hair care industry for women of color is big business but, in recent years, more women have gone "natural" – a phrase that describes women wearing their hair in it's natural state without using a chemical process to change the texture.