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SkyMiles

Closer Look: Omari Hardwick; Simon Helberg; And More

Jul 28, 2016
Al Such / WABE

Thursday on "Closer Look with Rose Scott and Jim Burress":

A Southwest Airlines B-737 taxis past a Delta jet parked at Atlanta's Hartsfield-Jackson International Airport.
Jim Burress / WABE

Three years to the month after Southwest Airlines began service to Hartsfield-Jackson Atlanta International Airport, the Dallas-based carrier kicked off a campaign Monday aimed directly at luring local travelers.

Southwest calls it “Heartlanta.”

The kitschy advertisements feature smiling faces, dancing Atlanta-based employees and Southwest planes crossing the screen in dramatic slow motion.

“Hey Atlanta,” a female voice says at the start of the 15-second commercial. “You know how we know this is a real relationship? We’re picking you up at the airport.”

Ric Feld / Associated Press

Delta Air Lines is changing how it calculates the frequent flyer miles you earn.

An industry analyst says this is good news for a very small segment of people. For the rest of us: not so much.

Starting Jan. 1, Delta will calculate your SkyMiles based on how much you paid for your ticket not how many miles you’re flying.

For most fliers, “It’s not going to be a good scene,” says Charlie Leocha. He heads the advocacy group Travelers United.