Three years to the month after Southwest Airlines began service to Hartsfield-Jackson Atlanta International Airport, the Dallas-based carrier kicked off a campaign Monday aimed directly at luring local travelers.
Southwest calls it “Heartlanta.”
The kitschy advertisements feature smiling faces, dancing Atlanta-based employees and Southwest planes crossing the screen in dramatic slow motion.
“Hey Atlanta,” a female voice says at the start of the 15-second commercial. “You know how we know this is a real relationship? We’re picking you up at the airport.”